The average media consumer's digital day is seven hours and five minutes.
From breakfast radio to peaktime evening TV, via surfing and texting at home or at our desks, media takes up 45% of our waking hours.
Media Planning and Buying
Media Planning is about more than just reaching the right audience with the right message.
Our planning model ensures that we have a 360 degree understanding of our client's target audience before we consider any specific media.
This rigorous process gives us the best possible understanding of how, where and when to reach the target audience. Such good understanding of the audience forms a solid foundation from which to generate the media strategy and decide media choices.
Fresh and innovative ideas are very important to us, but not at the expense of results. Every proposal and media solution is subject to a feasibility check, which we are happy to send to the client with the proposal.
The successful implementation of a great media plan depends on how well every part of the schedule is bought.
Once we have created the media plan, we can put you in touch with the right creative agency who are the people who actually make the advert. We then begin the negotiating process to get the adverts on tv screens, newspapers, radio, posters, through people's letter boxes and online. This is media buying and you can find out more below.
We specialise in identifying where the best value is in the market and when is the best time to buy. Our media buying expertise means that our client's are guaranteed the best rates, which maximises their return on investment.
If you want to learn more about what we can do for your business, please don't hesitate to give us a call on 020 3667 5130 or fill out our contact form opposite.